Profile

Qianqian DU is a Professor and Doctoral supervisor at RIEM, Southwestern University of Finance and Economics (SWUFE). She received her undergraduate degree from Renmin University, her master's degree from Tsinghua University, and her doctorate in Finance from Hong Kong University of Science and Technology. She previously taught at the Business School of the University of Stavanger, Norway.

Her main research fields include Financial big data, Behavioral finance, Asset pricing, Corporate finance and Capital markets. She is a member of Jiusan Society, a specially appointed expert of the Ministry of Education's Dissertation Quality Monitoring Platform, a peer reviewer for the National Natural Science Foundation of China, and the vice president of the Sichuan Wu Yuzhang Research Association. She has published numerous papers in top Chinese journals such as Economic Research Journal and Financial Research Journal as well as prestigious English journals such as Journal of Banking and Finance and Journal of Economic Behavior and Organization. She has presided over projects funded by the National Social Science Fund of China (key projects) and the National Natural Science Foundation of China (youth projects) and has undertaken research projects for ministries and institutions such as the Ministry of Finance, the State Ethnic Affairs Commission, China Central Depository & Clearing Co., Ltd., and the National Financing Guarantee Fund.

The English-taught course "Financial Economics" that she is currently in charge of was selected as a high-quality course for international students in Sichuan Province. She has won the title of Excellent Supervisor for Undergraduate Thesis and Excellent Scientific Research Award of SWUFE many times. She was also selected for the "Guanghua Hundred Talents" Program of SWUFE.

Research achievements

Publications：

· Uncertainty in supply chain and innovation of Chinese enterprises: An analysis based on micro data of enterprises from Sino-US supply chains, Financial Research, No. 8, 2025, corresponding author.

· The impact of industry uncertainty in global supply chain relationships on Chinese enterprises: A study based on Sino-US supply chain relationships, Economic Research, No. 2, 2025, first author.

· Peixi Miao, Kuicheng Ye, Qianqian Du, Yitong Wang, The impact of fiscal transparency on enterprise digital transformation: evidence from China, Applied Economics, 2025

· Deng-kui Si, Qianqian Du and Yukun Pan, The effect of superstitious beliefs on financial reporting conservatism: Evidence from Chinese “Zodiac Year”，Journal of Economic Behavior and Organization, 2025(231)

· Qianqian Du, Dongmin Kong, Yanglin Li and Kuicheng Ye, Customer ratings and firm value: Evidence from big data analysis of online consumption in China, Finance Research Letters,2025(75).

· Qianqian Du, Wangxuan Su, Dawei liang, Luying Wang, How does green preference impact sustainability-based investment strategy? Evidence from the Chinese stock market, Economic Modelling, 2023.

· Dawei Liang, Yue Xu, Yan Hu and Qianqian Du, Intraday Return Forecasts and High-Frequency Trading of Stock Index Futures: A Hybrid Wavelet-Deep Learning Approach, Emerging Markets Finance and Trade, 2023. (通讯作者)

· Lunwen Wu, Di Gao,Wangxuan Su and Qianqina Du, A Trading Strategy Based on Analysts’ Industry Analyses – Evidence from Textual Analyses of Analyst Reports in Chinese Stock Market, Emerging Markets Finance and Trade, 2023. (通讯作者)

· Qianqian Du, Dawei Liang, Zilin Chen and Jun Tu, Concept Links and Return Momentum, Journal of Banking and Finance, 2022 (134).

· Dawei Liang, Yubo Pan, Qianqian Du, Ling Zhu, The Information Content of Analysts’ Textual Reports and Stock Returns: Evidence from China, Finance Research Letters, 2022(26). (SSCI Q1)

·  Qianqian Du and Rui Shen, Peer Performance and Earnings Management, Journal of Banking and Finance, 89 (2018).

Research grants：

· National Social Science Fund Key Project: Research on the Transmission Mechanism, Risk Warning, and Coping Strategies of Uncertainty in Great Power Game within the Supply Chain, approved in 2025, Principal Investigator.

· National Natural Science Foundation of China Youth Project: The Impact of Industry Uncertainty in Global Supply Chain Relations on Chinese Enterprises: A Study Based on the Sino-US Supply Chain Relationship, 2022-2024, Principal Investigator, Completed.

· State Ethnic Affairs Commissioned Research Project: The Economic Impact of Fiscal and Tax Policies on Ethnic Minority Areas: An Empirical Analysis Based on Listed Company Data, 2024, Principal Investigator, Completed.

· Ministry of Finance Research Project: Research on the Optimization of the Financial and Accounting Supervision System of the Tax System, 2024, Key Researcher, Completed.

· Central Universities Basic Research Program: The Transmission of Economic Uncertainty in the Global Supply Chain, 2021, Principal Investigator, Completed.

· National Natural Science Foundation of China General Program: Research on the Financialization of the Energy Market and its Impact Mechanism on my country's Energy Risk Management, 2019-2023, Key Researcher, Completed. 

· Central University Basic Business Project: Experience Utility, Consumer Decision-Making and Firm Value: An Analysis Based on Consumer Big Data of More Than 3 Million Products of Jingdong, 2019, Project Leader, Completed.

Projects of educational reforms：

· Central Higher Education Teaching and Learning Reform Project: Blended Learning Reform Project, 2018, Principal Investigator, Completed

· Central Higher Education Teaching and Learning Reform Project: Ideological and Political Education Reform Project, 2018, Key Participant, Completed

· Central Higher Education Teaching and Learning Reform Project: Financial Economics from the Perspective of "New Finance and Economics", 2021, Principal Investigator, Completed

· Sichuan Province Excellent Courses for International Students in China, 2023, Principal Investigator, Completed

Awards：

• Southwestern University of Finance and Economics, Outstanding Research Award, 2019

• Southwestern University of Finance and Economics, Outstanding Undergraduate Thesis Supervisor, 2019

• Southwestern University of Finance and Economics, Outstanding Undergraduate Thesis Supervisor, 2021

• Selected for the Southwestern University of Finance and Economics, "Guanghua Hundred Talents Program", 2022